As part of cooperation with an innovative network of alcohol stores, we have supported the brand in building a unique USP in modern and traditional communication channels. Our creative approach to the task paid off.
Duży Ben / Eurocash Group
2016 - 2018
Comprehensive POS service, shopper marketing, digital, event, social media.
The key to our work was… change. Constant testing of solutions and optimization of activities - support of promotional cycles in stores, dedicated events, online channels, and consulting of the store space to increase the network's profitability.
Activation, involvement and bringing the new concept closer to customers. Here and now. In the immediate vicinity, even the street next door.
One of our tasks was running a Facebook channel that combined education and knowledge about alcohol. The means of communication were selected in a manner tailored not only to customers but also to the applicable law.
The brand’s spirit – helpful, creative, interesting – was visible in the nooks and crannies of our work and day-to-day store operations.
An important element of the entire campaign was education in the field of mixology. We have prepared a series of films introducing customers to the world of homemade cocktails.
