Coca cola HBC

Contest campaign Brand Opener "Unbottle your potential"

It's yet a next eidtion of Brand Opener contest. This time we've been faced with two major challenges: totally fresh KV and new approach to contest challenges. It's been a great journey!

Client

Coca Cola HBC

Date

2020

Scope of work

Key Visual project, concept and strategy of the competition, development of promotional materials, digitalc ampaign, running the Facebook profile, preparation of materials for partneru niversities, design and implementation of the website.

Creators

Project Manager:

Agnieszka Andrzejczyk

Art Director:

Kacper Krysiak, Kuba Guzik

Copywriter:

Natalia Majchrzak

Graphic Design:

Marcin Bilicki

Motion Design:

Adam Furmańczak

Brand Opener concept and campaign organization

Coca-Cola HBCPoland and Baltics is a world leader in the production of beverages. The company is constantly looking for solutions that will not only positively affect its daily activities but are also environmentally friendly. It was our starting point in creating the assumptions for the latest edition of the BrandOpener competition.

Well known competition, brand new version

„Unbottle your potential” is a slogan promoting the fourth edition of the international competition for students, Brand Opener, organized by Coca-Cola HBC Poland and Balticss.

The agency's task was to prepare an attractive visual identity for this year BO edition, as well as to organize and implement the competition. These activities required the creation of an interesting, bold and eye-catching key visual, which would also match the current logo of the competition.

Comprehensive support

Our activities included refreshing the visual identity, designing key visuals, graphic and video materials promoting the competition, coordinating online events, creating the brandopener.eu website and supporting the Facebook fanpage: Brand Opener - Coca-Cola HBC Poland & Baltics. In addition to the main competition, we prepared another attraction for the participants: small challenges that were published every two weeks on the fanpage.

Challenges

The main goal of the campaign was to reach as many potential participants as possible - students from Poland, Lithuania, Latvia and Estonia. The pandemic period turned out to be a challenge, as it meant that we had to move all activities to a virtual space so as not to give up on any activities. In this way, we carried out 3 live broadcasts with members of the board and a special webinar with the General Manager of Coca-Cola HBC Poland and Baltics.

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