PL

Paddymania
Poznan Music Theatre

Support for the "Paddymania" promotional campaign

Together with the Music Theater in Poznań, we made sure that Paddymania took over the whole country. The combination of creative ideas and graphic/video materials brought unexpectedly good campaign results – and Poland could see a different face of Ignacy Jan Paderewski.

Client

Poznan Music Theatre

Timing

2019

Scope

Creative concept, Paddymania support ideas, content production, graphic works, copywriting, conducting a media campaign, realization of video materials

We helped with ideas!

What to do in order to promote the Paddymania concept in the best possible way? We tried to find as many creative solutions as possible and combine them with specific tools to optimize reaching the target audience within the budget. The non-standard use of social media and numerous ambient actions have brought the expected results.

Active in social media

As part of our cooperation we dealt with social media graphic design and content production.Using the overlay on the profile picture helped us gain viral coverage without too much financial outlay. In addition, we prepared creative and funny memes that disenchanted the image of Paderewski as a prime minister/pianist and showed his other side - as a lover and a celebrity!

Promoting, promoting!

During Paddymania we were responsible for handling the media campaign, optimizing FacebookAds and Google Ads. By precisely targeting and defining the target group, the desired results were easily achieved.

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