As part of cooperation with an innovative network of alcohol stores, we have supported the brand in building a unique USP in modern and traditional communication channels. Our creative approach to the task paid off.
Duży Ben / Grupa Eurocash
Comprehensive POS service, shopper marketing, digital, event, social media
The key to our work was… change. Constant testing of solutions and optimization of activities - support of promotional cycles in stores, dedicated events, online channels and consulting of the store space to increase the profitability of the network.
One of our tasks was running a Facebook channel that combined education and knowledge about alcohol. The means of communication were selected in a manner tailored not only to customers, but also to the applicable law.
An important element of the entire campaign was education in the field of mixology. We have prepared a series of films introducing customers to the world of home-made cocktails.
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