PL

Shopper marketing
Duży Ben

Comprehensive shopper marketing

As part of cooperation with an innovative network of alcohol stores, we have supported the brand in building a unique USP in modern and traditional communication channels. Our creative approach to the task paid off.

Client

Duży Ben / Grupa Eurocash

Timing

2016-2018

Scope

Comprehensive POS service, shopper marketing, digital, event, social media

Testing and service

The key to our work was… change. Constant testing of solutions and optimization of activities - support of promotional cycles in stores, dedicated events, online channels and consulting of the store space to increase the profitability of the network.

Attractive social media

One of our tasks was running a Facebook channel that combined education and knowledge about alcohol. The means of communication were selected in a manner tailored not only to customers, but also to the applicable law.


The cocktail at your fingertips

An important element of the entire campaign was education in the field of mixology. We have prepared a series of films introducing customers to the world of home-made cocktails.  

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